Ads That Pay for Themselves
Precision-targeted Google Ads campaigns for New Zealand and Australian businesses - built, managed and optimised around the cost of an actual customer.
New Zealand and Australia, Handled Separately
Search behaviour, competition and cost per click differ meaningfully across the Tasman. We build for each market rather than copying one into the other.
New Zealand market focus
- New Zealand targeting strategies
- New Zealand-specific keyword optimisation
- Local Kiwi consumer behaviour insights
- New Zealand competitor analysis and positioning
Australian market focus
- Australian state and metro targeting
- Australian search term optimisation
- Australian consumer insights
- Local AU competitor benchmarking
Campaign Types We Manage
Search campaigns
The core of most accounts - capturing people actively looking for what you sell, structured so budget follows the terms that actually convert.
Performance Max & Display
Extended reach across Google's network with tight control over placements and audiences, so you don't quietly fund irrelevant impressions.
YouTube advertising
Video campaigns for awareness and remarketing, matched to where your customers actually are in their decision.
Remarketing
Bringing back the people who visited, considered and left - usually the cheapest conversions in the whole account.
Local & mobile campaigns
Location-led campaigns built for businesses whose customers search on a phone, close by, ready to act.
Conversion tracking done right
Proper tracking on the actions that matter. Without it every other optimisation decision is guesswork.
How We Manage Your Account
In-depth local audience research
Who is searching, in which region, using what language, at what stage of intent.
Country-specific keyword analysis
NZ and AU search behaviour differs. We build separate keyword sets rather than duplicating one market into the other.
Localised ad copy and creative
Ads written for the market they run in, tested continuously against each other.
Frequent campaign optimisation
Search terms, bids, budgets and negatives reviewed regularly - not set once and left running.
Continuous testing
Structured testing of copy, landing pages and audiences so performance compounds rather than plateaus.
Transparent reporting
Plain-English reporting on spend, enquiries and cost per acquisition, with full access to your own account.
Google Ads FAQs
How much should I spend on Google Ads?
It depends on your industry, location and how competitive your keywords are. Rather than quoting a generic figure, we model the likely cost per click and conversion rate for your specific terms and work backwards from the number of enquiries you need. For many small and mid-sized businesses a meaningful test starts in the range of one to three thousand dollars per month in ad spend.
How quickly will I see results from Google Ads?
Traffic starts immediately, but meaningful optimisation needs data. Most accounts take four to six weeks to gather enough conversion data to tune properly, and around three months to reach stable, efficient performance. Anyone promising optimised results in week one is guessing.
Do I own my Google Ads account?
Yes, always. We build and manage campaigns inside an account you own, so your data, history and conversion tracking stay with you if you ever move to another provider. We never hold client accounts hostage.
What is the difference between Google Ads and SEO?
Google Ads buys visibility immediately and stops the moment you stop paying. SEO earns visibility gradually and keeps working after the investment, but takes months to build. Most businesses use ads for immediate enquiries while SEO and AI visibility build underneath.
Do you charge a percentage of ad spend?
We are transparent about fees up front and structure them so our incentives match yours. Get in touch and we will quote based on the scope and complexity of your account rather than a blanket percentage.
Ready to amplify your ad performance?
Book a free consultation and we'll review your current account - or model what a new one should look like - before you commit to anything.