Never Miss Another Enquiry
An AI assistant on your website that answers customer questions instantly, qualifies leads and books appointments - at 2am, on a public holiday, while you're on a job.
Most Enquiries Arrive When You Can't Answer
Someone lands on your site in the evening with a question you could answer in ten seconds. You're not there. They close the tab and try the next business on the list.
A contact form asks a motivated customer to stop, type out their problem and then wait an unknown length of time for a reply. Most of them don't. The enquiry never appears in your inbox, so it never shows up as a lost sale - it just quietly doesn't happen.
An AI assistant closes that gap. It answers the question while the customer still cares, gathers the details you need, and books the job or hands you a qualified lead by morning.
What Your Assistant Does
24/7 customer support
Most enquiries arrive outside business hours. Your assistant answers immediately at 9pm on a Sunday, in your tone of voice, using your actual information.
Lead qualification
It asks the questions you would ask - budget, timeframe, location, job type - so what reaches your inbox is already sorted and ready to action.
Instant answers
Pricing, service areas, availability, process, warranties, parking. Trained on your site, documents and FAQs, so the answers are yours, not generic filler.
Appointment booking
Connected to your calendar, it offers real availability and books the slot inside the conversation, while intent is high.
Lead capture
Name, phone, email and context captured conversationally rather than behind a contact form nobody fills in, then delivered straight to your inbox or CRM.
Human handover
When a conversation needs a person, it hands over cleanly with the full transcript - and tells the customer honestly when someone will reply.
Built Around Your Business, Not a Template
The difference between an assistant customers trust and a widget they close is entirely in the setup.
Trained on your business
We feed it your website, service documents, pricing rules and FAQs, then test it against real questions until the answers are right.
Guardrails that hold
It stays on topic, and where it doesn't know something it says so and offers a human instead of inventing an answer.
Matches your brand
Colours, tone and placement tuned to your site so it reads as part of your business rather than a bolt-on widget.
Works with your stack
Sits on any website - WordPress, Shopify, Squarespace, Astro or custom - and pushes leads into the inbox, CRM or calendar you already use.
You see everything
Full transcripts of every conversation, so you learn exactly what customers keep asking and where your site fails to answer them.
Improves over time
We review real conversations and tighten the weak answers, so it gets more useful the longer it runs.
AI Website Assistant FAQs
What is an AI website assistant?
An AI website assistant is a chat assistant embedded in your website and trained on your own business information. Unlike an old rule-based chatbot with fixed buttons, it understands questions asked in natural language and responds conversationally. It can answer customer questions, qualify leads, capture contact details, book appointments and hand over to a person when needed.
How is this different from a normal chatbot?
Traditional chatbots follow a scripted decision tree, so anything outside the script produces a dead end. An AI assistant understands the intent behind a question and answers from your actual business content, which means it handles the phrasing real customers use rather than only the paths someone anticipated.
Will it make things up about my business?
We constrain it to your approved information and instruct it to decline rather than speculate, so when it does not know something it says so and offers to connect the customer with a person. We also test it against realistic questions before launch and review live transcripts afterwards to catch and correct weak answers.
Can it book appointments into my calendar?
Yes. It can connect to common calendar and booking systems so it offers genuine availability and confirms the booking inside the conversation, rather than telling the customer someone will be in touch.
What happens when someone wants to talk to a person?
The assistant hands over. Depending on your setup that means notifying you in real time so you can take over the chat, or capturing the enquiry with the full transcript and routing it to your inbox or CRM with a clear expectation of when you will reply.
How long does it take to set up?
For most small and mid-sized businesses, about two to three weeks: a week to gather and structure your content, a week to build and test the assistant against real questions, then installation and monitoring. More complex integrations such as bespoke booking systems or CRMs can take longer.
Does an AI assistant help with SEO or AI search visibility?
Indirectly, and usefully. The transcripts show exactly what your customers ask in their own words, which is the best possible source material for the FAQ and service content that both search engines and AI assistants use to understand your business.
See what an AI assistant would do for your website
Book a free consultation and we'll walk through the questions your customers ask most, and how an assistant would handle each one.