Your customers are asking ChatGPT, Gemini, Perplexity and Claude for recommendations - and getting one answer, not ten links. We make sure your business is in that answer.
For decades, being found meant ranking. A customer searched, scanned a page of results and chose. That entire behaviour is being compressed into a single conversation.
When someone asks an assistant for the best accountant in Hamilton or a builder who handles heritage renovations, they receive a short, confident answer. There is no second page. If your business is not part of that answer, you were not considered - and you will never see the enquiry you didn't get.
The businesses winning here are not necessarily the biggest. They are the ones a model can understand quickly and verify independently: clear about what they do, consistent everywhere they appear, and backed by reviews and mentions that agree with each other.
Each assistant sources and weighs information differently. We work across all four, because your customers do.
The default AI assistant for hundreds of millions of people.
ChatGPT answers recommendation questions from a mix of its training data and live web results. Winning here means being consistently described the same way across your site, your Google Business Profile, directories and reviews - so the model can confirm who you are and what you do before it names you.
Built directly into the search results your customers already use.
Google's AI answers draw heavily on the same signals as classic search plus your Business Profile. Strong technical SEO, clear schema markup and an authoritative local presence are what get you pulled into the summary rather than buried below it.
The research tool of choice for higher-value, considered purchases.
Perplexity cites its sources visibly, so it rewards pages that answer a specific question clearly and are easy to quote. Well-structured content with genuine expertise earns citations - and those citations are clickable traffic.
Widely used in business and professional contexts.
Claude favours sources that are clear, factual and well-organised. Clean semantic HTML, unambiguous service descriptions and accessible crawler permissions all make your business easier to summarise accurately.
AI visibility is earned across your whole online footprint, not just your homepage.
Clean heading hierarchy, plain-language answers to real customer questions, and pages organised around topics rather than keyword padding - so a model can extract a correct answer in one pass.
Organization, Service, LocalBusiness, FAQ and Breadcrumb markup so machines read your business as facts rather than guessing from prose.
Categories, services, hours, photos, posts and Q&A completed properly. It is one of the primary sources AI leans on for local recommendations.
Your name, address, phone and service description matched everywhere they appear online. Inconsistency is the fastest way to make a model uncertain - and uncertain models stay quiet.
Assistants weigh what others say about you far more heavily than what you say about yourself. We build review volume, recency and the independent mentions that corroborate your claims.
A published llms.txt, correct robots.txt directives and fast, server-rendered pages, so the crawlers behind these assistants can actually reach and read your content.
We ask the assistants your customers use the questions your customers actually ask, and document where you appear, how you're described, and who is being recommended instead.
Schema, site structure, crawler access, Business Profile completeness and NAP consistency across the web.
Content that answers real questions properly, plus the reviews and third-party citations that corroborate it.
We re-run the same prompts on a schedule and show you, in plain English, how your presence in AI answers is changing.
AI search optimisation is the practice of making a business visible inside AI assistants such as ChatGPT, Gemini, Perplexity and Claude. Instead of competing for a ranking position, you are competing to be the business the assistant names in its answer. It combines structured data, semantic content, entity consistency across the web, Google Business Profile optimisation, review signals and AI crawler access.
Traditional SEO optimises for a ranked list of links, using keywords and backlinks as its main levers. AI search optimisation targets a single synthesised answer, and depends more on whether a model can confidently identify your business as a real, well-described entity that other sources corroborate. The two overlap heavily in technical foundations, which is why we treat AI optimisation as an extension of SEO rather than a replacement.
Some changes surface quickly. Tools that read the live web, such as Perplexity and ChatGPT's browsing mode, can reflect an improved website or Google Business Profile within weeks. Visibility that depends on model training data and accumulated authority takes longer, typically three to six months of consistent work.
No, and you should be wary of anyone who does. AI assistants are non-deterministic and change frequently, so no agency controls their output. What we can do is make your business the clearest, best-corroborated and most accessible option in your category, which is what measurably improves how often you are mentioned.
We track a fixed set of prompts relevant to your services and region, run them across the major assistants on a regular schedule, and record whether you are mentioned, how you are described, whether you are cited with a link, and which competitors appear alongside you. That gives a trend line rather than a single snapshot.
Usually not. Most sites need structural and technical improvements rather than a rebuild - schema markup, clearer content structure, faster server-rendered pages and correct crawler permissions. If a site is very slow, renders entirely client-side or has no crawlable content, a rebuild may be the more economical route, and we will tell you plainly if that is the case.
We'll run your category through the major AI assistants and send you the results - what they say, who they recommend, and where you stand.